Profitable Channel Management: What Questions Should you be Asking?
Posted By Freight Carriers on December 5, 2009
Are your channel programs costing you share and profit??
Frank Lynn & Associates has observed an interesting similarity among our clients recently, particularly those in traditional mature markets. These clients have realized they are managing a current channel strategy based on outdated channel programs. Often through benign neglect, these programs have failed to keep pace with both market evolution and changes in the manufacturer’s channel strategy. When did you last review your channel programs?
When most manufacturers think of channel programs, the focus immedia
